Advertising is an old tradition that dates back thousands of years ago. It can be referred to as one of the basic instincts of humans which allow us to be recognized for abilities or peculiarities. The medium determines the number of people that would be reached.
Advertising is a way of telling a story, one in which its narrative is geared towards an action such as patronage or further dissemination of the information. Business owners can testify to this as they have first hand information on the importance of advertising. Now the question is; is there a certain way that advertising can be done in order to get maximum audience, and what are the ways to advertise.
Before we kick off on the best ways to advertise in order to achieve maximum attention and traffic, it would be a good idea to first buttress on the necessity of social media. The world has become a global engine fuelled by technology and the power of social media. Social media has made an extremely large world seem like a small community where everything and everyone is connected. It is the best place to meet people and advertise. Every other form of physical advertising is slowly becoming obsolete and irrelevant; this is how much the world has evolved.
Now having made this clear, you already know that the next point would be on the most effective way to advertise and tell your story on social media in order to reach a large number of people or potential clients for business owners.
Twitter is one of the most popular social media sites today with millions of subscribers worldwide it carries a portfolio that accommodates people from all works of life and social status. It offers a limited 140 characters to briefly throw in comments, jingles, adverts images and videos as well, you can simply log on to twitter and create a campaign, then tweet your activities and actions to keep people aware of what you are working on.
The beauty of twitter is that you can tweet up a trend and when people become aware of the message you are trying to push out there they would in turn retweet your messages, this makes your tweets trend.
You can create a twitter moment to show more imagery. Twitter moment is a way to create short video clips on what you want to advertise. This is definitely catchier than just pictures and words. Twitter has a lot of strategic marketing sequences such as the use of Hash tags, and GIFs.
A very creative way to make relevant impression is the use of Geofilters on Snapchat. It narrows down to your specific audience and allows them get a peek at what you are trying to get across. Lots of major companies use customized Geo filters to generate millions of views in very little as a few hours.
If you are unfamiliar with Facebook then you are deeper under the rock than anybody could possibly be. Facebook is only the best social media in the whole wide world! With millions of subscribers worldwide you don’t need a website when you have a good Facebook campaign running. The click-through rates on Facebook posts daily are enormous and most people advertise their sites of Facebook in the bid to redirect people to their personal or company website, but here’s a tip, if people only see a link on your Facebook post, it doesn’t drive enough curiosity for them to want to invest time exploring whatever might be on the other side, but if you draft out a nice short of long content with images and then attach a link where people can get more information then you have done the job. You are sure to get reasonable number of clicks.
Other Facebook strategies that can also be employed are;
Facebook photo album – a photo album tells all kinds of stories and can be used to advertise just about anything. It is said that a single image says a thousand words; this shows the effectiveness of a good visual marketing. When you share photos on Facebook you would notice that in no time you begin to get likes and comments, the likes and comments you get are from people who feel the need to give an input but this is not even close to half of the number of people who have seen and gone through the content posted on Facebook.
Photos are great but the only thing that surpasses the effects of a well edited photo is a video. Yes, you can upload videos which can be as long as 120 minutes. Videos are very engaging and go a long way in painting the right picture in the minds of your audience.
We cannot fully express the importance of video advertising without talking about live streaming! You can also create videos on Facebook live, although this requires some preparation and scripting but it’s definitely a great way to advertise as this gets you instant attention.
Other great social media where you advertise with videos are YouTube and instagram. YouTube is the leading video marketing website online. You can find any video by simple typing the keyword, this means that you can make your videos easy to find by millions of people by adding a strong keyword.
Another non-social media means of advertising is the use of Infographs.