Legal Mistakes Founders Make When Starting Up A Business

Litigation isn’t the only business risk as there are a lot of possible issues as regards to legal oversight made by founders of a business. From the onset, when a new business is in the pipelines there are a lot of documentations that should follow to ensure that the business is free to run, has limited risks, has a defined structure in terms of ownership and contributions by stakeholders and sources of funds. A lot of modern businesses run into various company conflicts, both internal and external especially when the structure and documentation isn’t pre-decided.

The cost of setting up legal documentation is often quite pricey and this leads to evasive measures by business men. This might not be the safest thing to do. It is usually better to avoid all intricacies at the onset because there are various complexities that can short-live the business.

The best legal decisions are first made by employing the aid of a legal consultant. There is usually a debate as to what structure is best when registering a business as they come with variable implications;

  • Sole Proprietorship

  • The legal documentation for the sole proprietor is limited as it’s generally a one-man business. All that is required are local permits and the tax on this system is considerably low. This seems like a great structure as only one person runs the business and all gains go to one person. However, there are various disadvantages to it such as;
  • Due to sole ownership it is difficult to form partnerships in cases where an external source of funding is needed.
  • A sole proprietor stands the risk of litigation by creditors since it’s a one-show. There is no company protection which usually is applicable to corporations and Limited Liability Company.
  • Limited liabilities and Corporations

In order to form an LLC or corporation certain state authorities must be involved. Appropriate documentation on state level is more expensive than sole proprietorship and partnership. This is a more complex form of business as the taxes are higher and requires proper accounting strategies.

The advantages of the LLC and corporation are tremendously higher than others and are as follows;

  • Protection from litigation by business creditors
  • Great savings on tax rates due to flexible deductions and other exceptions
  • More flexibility in partnering with other companies and ease of raising funds for capital
  • Partnership

this form of business is owned by more than one entity. The business recognizes each entity as a signatory and all forms of income are distributed within the partners by level of percentage of ownership. The downside of partnership is that the partners bear the risk of litigation by creditors.

For businesses that were built on collaborative efforts of two or more partners there are also legalities that must be tackled in order to maintain transparency and to check future disputes. Co-founders often need to decide upon numerous issues, decide roles and distribution of dividends. Here are a few agreements to put in place when operating a business with co-founders;

  • What is the percentage of ownership allotted to each co-founder
  • What specific roles do co-founders play and what are their limitations
  • What are the terms and conditions on buying and selling of shares in a situation where a co-founder wants to leave the company and how much would shares go for?
  • What sorts of commitment is required from co-founders in terms of financial implications and functions
  • Are there disparities in interests or goals for the company amongst co-founders
  • What is the method of conflict resolution between co-founders
  • How is inflow distributed amongst co-founders and how is it regulated to avoid conflict
  • Is there a policy that allows the removal of a particular co-founder who is underperforming of has committed an offence that puts the image of the company in jeopardy, and if there are, what is the possible compensation for the co-founder after dismissal?
  • Finally, how are decisions made? By voting? Does any co-founder have ultimate right and power based on contribution to the company?

Every startup company would have to put into consideration laws and policies that would guide employees. This is usually a problem for most companies; not enough laws. This is usually called employment documentation which is usually handled by the human resource department. Some necessary employment documentations to have in order to be able to manage employees effectively are;

  1. Employment letter signed by the authorities stating the offer and remuneration and terms of termination.
  2. An identity form to ensure that employee is legally able to work and can be properly identified

An employee handbook which contains confidential company information to be adhered to, tax information, company benefits, such as insurance, health and promotions.

How Can Homemade Businesses Manage Tax Payment Better?

There has been a significant increase in the number of home-based businesses; this is due to a number of reasons.

  1. Regular jobs do not provide enough financial backup to offset bills and take care of other responsibilities
  2. A good retirement plan would need to stand on more than just a good job. There would have to be more commitment financially if you hope to live a most comfortable retired life.
  3. A home-based business is convenient, flexible and serves you for rest of your life

People prefer to manage different sources of income than sticking with one source which runs a huge risk. The fragility of working for a company can be unsettling as there are risks such as company liquidation, laying-off excess workers to reduce expenses, demotions, salary restructuring, taxes, and other disturbing possibilities. A side business would provide hope for stability and a sustainable lifestyle even without the day job.

Owning a home-based business has its benefits and this extends to income although it would require proper immersion in the tax system in order to be able to abide by the national laws and tax policies.

The tax system takes two progressive alternatives

  1. The tax system regulated by the income of workers and earners under a registered company
  2. The tax system for private home-based businesses

There are some significant disparities in the management and conductions of these two systems. This is so much so that the tax for salary earners is fixed due to the consistency in salary offer but that of home-based businesses varies on a percentage deduction system.

A Home-business qualifies for certain benefits but before we outline these benefits you would have to abide by certain rules that apply to home-based business.

  1. a legal home-based business would have to have scheduled working hours per day
  2. Properly registered with legal documentation.
  3. Keep track records of business proceeds, expenses and proof of every sales and purchases made. This is necessary in order to have backing for audits.

The process of business taxation involves a peculiar concept of deduction by qualification. There are essential tips to managing tax deductions without breaking any tax laws. How does tax deduction work?

How tax deductions work

A salary earner who earns a certain amount of money monthly may qualify or may not qualify for a deduction; this is determined by tax laws of the country. In the United States your tax percentage is extracted from your Adjusted Gross Income (AGI). Your AGI is the final total you get after you minus your business expenditure from your business income; the rest is profit hence your tax percentage is extracted from your profit. Now how can this be advantageous to businesses and entrepreneurs? There are tips which most business owners are unaware of and this would help save more on income. This is how it works;

Scenario 1

Edith works a regular job and earns $30,000 monthly, if by standard laws she doesn’t qualify for a deduction and her tax percentage is 10%, she pays $3,000 on tax monthly with no savings.

Scenario 2

Edgar is an entrepreneur and runs a home-based business. He earns $30,000 monthly from his business on an average. If he qualifies for a deduction of $10,000 dollars he would then pay a 10% tax from his adjusted income of $20,000 which would be $2,000 and he saves $1000 dollars.

How do you qualify for a deduction?

Some of your everyday expenses qualify as business expenses when you run a home-based business. Your day to day expenses such as fueling your car, going on a trip, purchasing electronics and lots more can all feed into business expenditure, all you need to do is provide receipts, accurate and specific documentations and reasons for purchases. Purchasing a new phone which is personal can become business expenditure as a phone is necessary to run a business. These are loop holes which can be explored to qualify for tax deductions and would assist in saving your income.

It may be difficult keeping track of all the documentation needed for auditing so it is advisable to use accounting tools that would assist in documenting these processes for future audits.

How To Secure Venture Capital For Your Business

The opportunities of securing venture capital for startups are quite slimmer today than they were in the past. The competition for market shares by millions of businesses have led to limited sponsorships, this is because of extremely high risks associated with starting a new business. Entrepreneurs and owners of small and medium scale businesses often seek for financial capacity for expansion. The difference with this and a venture capital deal is that VC firms tend to focus more on  startups who are looking to get a substantial first time funding while private equity deals more with established businesses who seek a bigger deal.

Securing a venture capital is dicey, this is because venture capital firms have constantly invested on well pitched business ideas and have rolled in large amount of dollars and not all have been successful. So with an archive of experience of what the market place is like and the various pattern of business pitches they have received, it’s pretty easy to track similar patterns that have led to gains or have led to losses.

Frequent investigations

This may be a little extreme for business owners and entrepreneur but before going to pitch a business idea it would be advisable to go through news feeds and journals from the business world. Find out what the stocks are saying and what companies are leading the market. This usually gives in-depth knowledge of profitability of business ideas, as demand rises, supply grows as well. Venture capitalists keep abreast with the business trends and patterns. They are aware of the statistics of demand and what businesses are leading the stocks.

New rare business ideas

The market is saturated with ideas and businesses that in most cases are competing with one another. New ideas which are rare and extremely limited stand out as unexplored territory which could be a goldmine or landmine. Acquiring venture capital on these sorts of ideas would then depend on detailing and your pitch.

In order for startups to get funding there are certain things venture capitalists look out for;

  • Is your idea cashable?

Most venture capitalists want you to answer one question… “how much money can this business make for us?” most investors look to get back their investments in folds in the shortest amount of time, that is the standard for good investment as this would enable them invest more on other businesses. To prove how lucrative your idea is, you would have to come up with something bigger than regular concepts. Keep in mind that these investors hear thousands of pitches very frequently and turn down 90% of them.

  • Relevance to portfolio

A lot of venture capitalist firms operate within a specific niche. The idea is to be able to monitor and evaluate within their knowledge base. You would most likely see VCs who fund only I.T businesses and are strict with it, any idea that deviates or branches out to other niche might become strange lands and then you lose your pitch. It is easier to make a point when your idea revolves around a specific niche which is relevant to the VCs.

  • Certainty and adequacy of information

In pitching a business idea to a highly educated and experienced set of professional there is a need for substantial information and clarity. If a VC finds a knowledge gap or grey areas where information is lacking or not enough investigation has been made on them, it bounces off as either a high risk investment or an inexperienced entrepreneur. You would also need to buttress your points with real life scenarios, build a real life story which feeds into a motivation for you, and where necessary you can propose a demonstration of your product or services.

  • What are your achievements?

Now this wouldn’t be out of line owing to the fact that a lot of money would go into this idea. An investor would want to know who you are what your previous accomplishments are and experiences are. This could also be a great avenue to use your professional experiences to WOW the panel. In some cases a great achievement and years of experience can earn you very strong points.

  • Vote of confidence

You may have worked for certain renowned personalities or have a chain of acquaintances who are themselves successful entrepreneurs. The advantage of networking with these sorts of people is that they can give their recommendations in your favor to VCs and this would enable them trust you with their funds.

These are steps that can ensure that you secure venture capital for your business. Other ways to secure capital is through bank loans, grants, angel investors and philanthropy. Whichever method you choose to obtain venture capital, the first step would be to create a comprehensive and well researched proposal which would give your pitch a boost.

Necessary Inquiries To Make Before Hiring An Seo Agency

There is such a huge buzz about SEO nowadays that one might get completely overwhelmed with its intricacies. So much emphasis is laid on it in relation to setting up a business or maintaining one. Even though there are other tools that can ensure the success of businesses, somehow the concept of SEO is a midpoint in every business propagation campaign that is unavoidable.  SEO is deeply embedded in every aspect of business and all its marketing strategies.


What does SEO really do for you as an individual entrepreneur or as a company?

An online presence is most important for every business as it enables you spread your “tentacles” in order to reach a large number of individuals and companies worldwide. This is where SEO comes in. SEO is the finishing touch to a well structured campaign and content. It gives your business and website visibility by pointing potential clients towards you, SEO is the magnet that exerts a force of affinity between a business and potential clients. Even though SEO is very necessary for business, it is neither a magic bullet that automatically turns tables around spontaneously and neither is it a cheap venture.


Hiring an SEO agency is often necessary as it saves time and allows you attend to other pressing business matters. It is also a good idea because you do not have enough experience handling the block of activities involved with SEO management, believe me, it is a planet of its own. As true as all these are, people who have hired SEO firms to run campaigns for their businesses often do not get maximum results, why is that? What usually goes wrong, and how can this be fixed?

SEO involves quality of content, keyword optimization, analytics, density, meta-tags, headers, and a whole lot more. The requirements changes so often that you would have to frequently monitor and optimize. Maintaining good ranking can be quite difficult and this would also depend on the knowledge of the SEO agency working for your company. It is often necessary to make lots of enquiries before hiring an SEO agency this is to be sure of the strategies and capabilities of this company. Here are a few key questions to ask any SEO agency you intend to hire;

  • Give us a list of the services you can provide as a strategy to implement SEO?

This is a very crucial question as lots of companies may want to simply paint a general picture of what they can offer but it is necessary to provide specifics for documentation as this is what builds into the terms of reference in a contract. An experienced and transparent company will willingly provide a comprehensive list to this effect.

  • What is your schedule or time allocation for campaign and analysis?

Since you are working with a company, payment style might be hourly or daily rate. It would be good to know how much time daily that would be put into specific aspects of the SEO strategy.

  • How many optimized content can we expect per month?

Bearing in mind that this is a continuous process and the efficacy of the strategy is dependent on how much content the agency can constantly produce.

  • What is the expected number of backlinks per month?

Another aspect of SEO strategy is the use of backlinks. When you have a few links connecting in and out of your web pages it tends to draw reasonable traffic especially if these links are that of renowned companies that also rank high. So it pays to have a good number of backlinks.

  • What is the tentative time frame for a reasonable increase in ranking?

The whole point of hiring an SEO agency is to achieve maximum results that would put your business on the map in the most efficient time and in turn increase in sales and income. With this in mind, it wouldn’t be off-line to ask for a tentative time of fruition.

  • What past jobs have you done?

This is probably one of the most important questions in the meeting as this will drive the direction of the conversation. You would need to go for a well experienced agency that has had success stories in this field.

Effect Of Social Media On Business And Sales

Social media transcends just a means of communication; it has become a way of life. People spend more time on social media than any other activity and with the high competitiveness in various social media companies more and more people are subscribing to the various types that suit their needs. It has become a trend that is going to be around for quite a long time. The importance of social media cannot be belittled as people have their devices very close to them every hour of the day clicking, posting and participating in every social on-goings.

Most companies and entrepreneurs prefer to advertise their business on social media. This is because of the need for publicity. There are good sides to it and there are risks as well. Most companies do not realize that there are possible risks until it occurs. Social media brings everything out into the open, this can be good and this can be bad for business. Here are a few problems associated with social media on businesses;

  • Takes too much time

Some people adopt social media into their businesses and they think that this is just the silver bullet needed to crack that money code but instead it takes a lot of time to set up, takes too much time to manage and takes too much time to start bringing in the anticipated value.

Social media requires patience and consistency; there is no magic to it.

  • Excess Information

There is so much information on the internet that there is no certain way to sieve through the pile of jargons. If there are other companies offering your kind of service it might be a bit difficult to get people’s attention due to the search engine intricacies. This would in-turn extend the time for you business to gain adequate patronage from online clients

  • Keeping the brand image

In order to keep the brand image there are certain restrictions that you may have to apply to your lifestyle and to the lifestyle of your employees as scandals may bring a negative name to the brand. Social media has a way of dispersing news before they can be controlled and employees conduct is one of the major causes of brands losing valued clients.

  • Negative feedback and reviews

Putting up your business on social media means you are now subject to evaluation. A customer who had a terrible experience with your company can simply log on and write a long script on why people should not patronize you. Negative feedbacks greatly affect sales in businesses.

Yes there are risks and problems associated with social media, this is undeniable but there is more to gain from social media than you can possibly imagine;

  • Tell your story

Social media offers business owners the platform to tell their story and this is done by means of strong well written content, picture albums, graphics, GIFs, and videos.

A company that sells products on health care would want to talk about the varieties of products available and their specific functions using images of before and after to drive on how efficient or potent the products are. Customer reviews such as positive testimonies also help to establish the genuineness of the product. This is sure to capture interests on social media and in no time traffic builds up as sales skyrocket.

The beauty of sharing your story is that audience are attracted to trends and stories, once you are able to storify your business using very catchy concepts social media takes care of the rest by exposing you to a larger market. But how would you know how much effect your content or update is creating? You can do that by using tools that monitor the statistics of traffic on your page. This allows you to know specifically how many people clicked on your page, liked your content, and watched your video and lots more. This helps you to know what you are doing right and how much effort should be applied on what direction.

Easier means of purchase

Social media can be used to increase sales on your products or ecommerce site by advertising your goods, as well as an easy way to make payment. People like to shop online because this is way more convenient than leaving their busy schedule to go out in search of certain products, so once they can find the product on websites or through social media and they would want to purchase immediately. Convenience is important.

Brand perception

Social media improves brand perception. It projects the company as very professional, goal-driven and is customer centric. When people go to stores to purchase products they often go for certain brands based on the popularity through advertising. Social media can get your business noticed and in no time sales would be off the charts.

Do You Need To Hire A Public Relations Firm?

A lot of businesses are not aware of what it means to have a public relations department or to hire a PR firm to manage the company’s image. Small and medium scale businesses tend to find a way to manage operations without a specific department or an individual who is solely responsible as a PR agent. Business owner invest more on goods, services, general operations and digital marketing; PR functions are usually generalized and this often weighs down on one individual as they would have to multitask, delving into a niche that isn’t exactly their area of specialization.

In order to fully understand the advantages of public relations system in companies one must first understand the functions of public relations firms and tactics applied in carrying out these operations.

What is the function of public relation firms?

Let us be sincere about one thing, the popularity of any business or the possibility of patronage is dependent on how much information people have about the product or service.

When you go to purchase a product you find that product in various brands, each brand is in competition with the other. Even though one brand may have clear advantage over the rest due to its efficiency or potency, if this particular brand is the least heard of, then it is likely to sell less. It simply means that the company which manufactures and distributes this product hasn’t done enough work in terms of marketing and public relations.

Public relations means to reach out to the general public, it uses methods that tell a story and these stories seek to proffer solutions to problems. A public relations firm won’t simply push a product down your throat; it would take the trouble to analyze, strategize, produce statistics, produce proof and establishes credibility with extensive networking, making sure that your product gets real time market shares.

When we talk about public relations this involves branding, marketing and giving audience a visual that enables them see productive perspectives and quality. Here are a few things that you stand to gain by hiring a good PR firm;

  • A good market survey

Hiring a good PR firm ensures that you get adequate data and track records of your wider market. This includes information on your competitors and their competitive advantages, customer survey using statistics and demographics; this gives you insight on what the demand is for the kind of service you offer. PR firms also use monitoring tools to analyze the successes being made in order to check the effectiveness of a particular strategy.

  • An external perspective

A business owner has so much to handle in terms of achieving the growth and development of the business and this usually leads to a few oversights. By opting for the services of a PR firm the business owner can get fresh perspective and an external view of what practices can be employed. A PR firm provides insight and strategies that would completely differ from the usual angles.

  • Competitive advantage

There are so many businesses these days offering the same services that your business could seem like a needle in a haystack. The responsibility to create visibility for your company would now fall on the PR firm. In a market crowded with similar products the strategy of PR agents would be to firstly demystify the minutest advantages built into your brand this could be either found in your product or your service. A good PR firm can always spot an advantage on products they are contracted to advocate for. This in turn leads to campaigns which would expand these competitive advantages making them appear like a defining point in quality.

  • Share years of experience

PR firms have worked with various companies such as small and medium scale enterprises, corporate companies, governmental organization and NGOs. During their years of work they have gathered an inexhaustible archive of information on how best to bring a business to the spotlight and mistakes never to make. There is no trial and error when using a PR firm.

  • Get value on investment

The sole objective of every business is to make gain. No matter what form of company it is, making profit is always a priority. This however is largely based on the business tactics and method of management applied. A PR firm only has one thing in mind and that is the growth of the company through effective branding, publicity, development, monitoring and analysis of pattern.

  • Manage disputes

The image of a company can be tarnished when business goes wrong. One of the best functions of a PR firm is in quelling disputes and containing crisis using the most effective communication strategies that aid in harmonizing the parties involved and sustaining peace.

So, do you still need to hire a PR firm? Your company’s success may count on it.

Most Essential Needs In Starting A Business

Starting a business comes with a lot of risks. There are so many things to consider and there is no certainty of success. Asides from the various talk-downs by people you are acquainted with about the arid lands you are about to venture into and the metaphoric coyotes that you are sure to meet along the way and how totally unprepared you are, there are real life challenges and strategies that must be put in place to mitigate fails.

Now you have this great idea and concept that would lead into a million buck business but there are very crucial questions you must ask yourself before bungee jumping.

  1. How much do you know about your business – this goes to say that you must know all operational tactics and the necessary skills needed to operate this sorts of business or be able to find valuable hands to populate the various departments necessary.
  2. How much does it take to set-up – one thing you don’t want to do is underestimate the cost of starting a business. This easily leads to a meltdown due to unforeseen expenses.
  3. Who are your competitors – it pays to know other companies around you who are offering the same services as you. This would enable you the opportunity to compete effectively, using strategies that puts your business at an advantage over your competitors.
  4. Who are your Stake holders – these sets of people are usually referred to as determinants. They play a key role in the functioning of businesses. They can be people who supply you materials and tools needed for daily operation, people who offer some sort of security, or even other companies whose presence bring large traffic to the area where your business is situated. They may have no direct connection with your business but their presence ensure than your business gets the needed traffic as well.

Now you have covered all these information and you are ready to begin. Here are the steps to take;

  • Conduct Market Research

So you have this great idea to offer goods and services in a distinct area and this is a skill or product you feel really good about, you would have to conduct a comprehensive market research. This is necessary in order to determine who your target audiences are and what the statistics of these set of people are in your location of choice. A market research seeks to know a couple of details like; who needs your services? What are the demographics? How necessary is this service to them? Is the demand high enough to make real sales? A new business needs these details before set-up to avoid mistakes.

  • Sources Of Capital

You would most likely need investors at a startup stage. Sources of capital can be in form of personal savings, donations, financial assistance, loans from institutions, and grants. A startup usually needs adequate funding for tools and bills so if you don’t figure out your source of capital and acquire these funds before the business starts it might pose some serious challenges in the future.

  • Legal aspect

New businesses come with some necessary documentation of policies, rules, disclaimers and a lot of other law related issues. This is usually to certify that you have legal permission to run this business and also to assert company policies. In most cases people hire a lawyer to handle this aspect. A lawyer would not only aid in the certification of your business but would also advice you on policies, lease and contracts to make sure you and your business is fully secure from litigation.

  • Business name

You have to get this right the first time as this will stick with you for a long period of time and in most cases become what people know you for. Tips for choosing business names are;

  • They have to be easy to memorize
  • They have to be easy to pronounce
  • They have to be peculiar as they would eventually become domain names for your website
  • They should not be generic as many other sites online would usurp your potential clients
  • Licensing and business permits

The sort of business you run depends on the licenses you would require. A person running a form of livestock business requires a whole lot of licenses than someone running a local footwear business. Manufacturing, health, and all forms of really intricate businesses need to get adequate licenses in order to meet government policies. Skipping laws of licensing can lead to lots of consequences such as fines or closing down of businesses.

  • Marketing your business

You can adopt strategies such as social media and launching a website. This would enable you to effectively market your product or services to a wider number of people from all parts of the world.

Top Social Media Platforms To Advertise Your Products And Services

It is very important that all businesses have an online presence; this ensures visibility and opens doors to business growth. Advertising on one or two social media platform is great but it’s usually more effective to advertise on all social media for maximum result. To advertise your business on all social media sites there are a few things to take into consideration such as;

  • Content

this is the quality and quantity of content you choose to advertise on these social media channels and what form do they take; are they words, pictures, videos, GIFs, infographs and the likes. How long is your content and how does it appeal to the emotions of audience? What is the take away from every post? Is it a call for action or structured to report an incident, an event or simply to educate. There are various strategies and techniques to employ when creating content for social media as it is meant to carry a message.

  • Time

how much time should be invested daily on creating new posts. This helps you plan your schedules better.

  • Frequency

how often are you meant to put up new posts in order to keep audience engaged? This is usually an issue because most times people do not have the time to post content as frequent as they would want to. We will get to that problem later.

  • Optimization

when creating content for your social media platform, you need to be able to define what the event is and how this is relevant in a very concise manner otherwise you would lose your audience. This requires optimization, the use of certain keywords and phrases that tell the story in a most effective way.

The purpose of advertising in to get the word out and let a large audience know about the services you offer or to advocate for a certain cause. There are numerous reasons for advertising and this can all be done on any social media platform. The most efficient ways to advertise your business are;


Advertising businesses have never been easier. Instagram is an internet based App that is popularly used for photo sharing. It is compatible on mobile and desktop devices and is available in 33 languages.

Instagram allows you upload videos and photos, apply filters to images and geotags to inform the audience on your location, link your Instagram account to other social media account in order to be able to share content across them all, explore recommended trends and so much more.

Instagram is most popularly used by people who wish to advertise fashion, lifestyle, luxury brands, food and the likes. Since post frequency for Instagram is once a day it is advised to pick a strategic time to create this post, most likely weekends, and nights when corporate or business activities are less.

Followgram is a useful tool which can be linked with your Instagram account to track the statistics of comments, posts and activities on your posts.


Twitter’s 140 character limit has never deterred its credibility or popularity as a leading service in news and social networking. Each posts are called “tweets” and is signatory to its bird-form logo. Twitter is multi-lingual with millions of users worldwide. Over the years twitter has proved to be the largest source and bearer for breaking new. Whatever the story is whatever the event is, from any part of the world, twitter is usually the first to catch it, this makes twitter a formidable force in advertising.

Twitter is used by both individuals and large organizations. It allows you post content multiple times a day in order to catch specific audience at various times of the day. Posting multiple times a day might be a little stressful so there is a tool to make this process seamless. “Buffer” is a social media management tool that allows you to stock or schedule your posts all day round and this manager simply updates posts at the allotted period.


This platform is no stranger on advertising and marketing. I am very certain the most aged amongst us are all on Facebook and at least understand the concept of “likes”.

Facebook stands out as the most popular above them all with an eye gouging two billion followers at least. This is a very good number of the world population. From videos, GIFs, Graphics, images, and all forms of content, Facebook has got you covered. You can create campaigns on a page to market your business and you can amass great number of followership by subscribing for the campaign services. With Facebook everything is possible. It has no limitations and allows you to accept and send requests to just about anybody. You can also monitor how much traffic your advertised posts are reeling in by using tools such as “Bitly”.


Now let’s get down to business proper. There is no website that advertises business and employment quite like linked in. yes it is a social network but this isn’t your typical fun and games social media, this is serious stuff. LinkedIn provides a platform for job seekers, recruitment agencies and entrepreneurs to sell their business and provide updates on the most recent developments concerning their company.

With over 467 million accounts, LinkedIn stands as one of the most significant and highly interactive business sites on the web. As the name entails, LinkedIn links people with businesses and provides a medium for people to get first hand information on the profile, credibility and functionality of individuals and organizations. It is a most useful social media platform for job seekers. People can go online to view your profile and paid users can in turn see who has viewed their profile.

Advertising on social media is the best way to get your business noticed. There are no particular downsides to it, just the techniques. There are numerous tools that can assist you in handling all your social media platforms at the same time. This is usually necessary for large scale advertising.

Essential Steps To Take For Effective Business Branding

Branding is an essential part of every business. It is the identity of a business, a corporate face that makes a business stands out from other brands that offer similar services. Some companies have competitive advantage due to the reputation of their brand and this is due to history of service and outstanding quality.

Often times you go shopping for either clothing or other accessories, you decide for yourself which product is more superior to the other by the popularity of the brand. This is a common human behavior. A popular brand such as Louis vuiton would be preferred to some unknown brand because of the name the company has made for itself and its reputation for quality no matter how durable and sophisticated the other product looks. This is the power of branding.

The importance of branding cannot be over emphasized even though it has its challenges it is definitely the best step in gaining market shares. An identity that exudes confidence and professionalism, one that drives purpose and gives the feel of sophistication, this is what every business should try to achieve.

Branding a business comes with creativity and a vision for future projection. There are certain things that should be put into consideration or form the basis for the forms and type of branding. Listed below are the necessary elements of a branding process;

  • Company logo

To build a house the first step is usually to lay a solid foundation, this is also applicable to branding. The company logo usually comes first. It is the backbone on which every other structures rest on. The logo is found on every document, every printed or published material, every mint and publication. It is usually the first thing you notice and the distinctive emblem that makes the company easily identified.

Creating a logo requires a good knowledge of graphics design. Most companies outsource the project to a branding agent in order to get various quality prototypes before deciding on the best combination of color, font and identity.

  • Find the best Tagline

Most businesses hardly spend time thinking about a great tagline. They simply create a generic one that covers the services they offer. This is completely wrong as lots of other brands that offer the same services are likely to use similar taglines leading to a collision of interest. Rather, it is best to make this decision as a team, bring in stake holders and decide upon a tagline which gives the right perception about your business.

  • Build a company culture

Great companies are built on a solid company culture. This culture outlives any particular individual and is passed on from top hierarchy to the bottom. This culture should be inviting, professional, and should foster a solid relationship between team members and clients.

  • Establish consistency

Some brands find it difficult to stay consistent throughout a year. There are so many changes every quarter. This is usually caused by a change in economy or adopted by the management to maintain competitiveness but this isn’t very advantageous as it leaves a lot of gaps and makes the system vulnerable. There should be consistency in operational tactics and management in order for culture to be well grounded and recognized by the public.

People find it easier to trust and patronize a company that has a culture of consistency as this is a sign that it would stand the test of time.

  • Don’t refuse affiliation

No man is an island. This popular saying applies to business brands. Starting up a brand can be quite tasking and the biggest part is gaining people’s trust. A lot of resources go into marketing and all forms of strategies built to gain peoples trust. If a credible company offers to team up with your company in order to achieve a common or beneficial goal it is probably wise to take this offer as this would also make their clients your clients and their successes your success. Most people are usually uncertain about affiliation because of some policies or laws that may be unfavorable at the onset but it’s worth a try if collaboration would get your company on the map quicker.

Ways To Advertise And Tell Your Story To Get Maximum Audience

Advertising is an old tradition that dates back thousands of years ago. It can be referred to as one of the basic instincts of humans which allow us to be recognized for abilities or peculiarities. The medium determines the number of people that would be reached.

Advertising is a way of telling a story, one in which its narrative is geared towards an action such as patronage or further dissemination of the information. Business owners can testify to this as they have first hand information on the importance of advertising. Now the question is; is there a certain way that advertising can be done in order to get maximum audience, and what are the ways to advertise.

Before we kick off on the best ways to advertise in order to achieve maximum attention and traffic, it would be a good idea to first buttress on the necessity of social media. The world has become a global engine fuelled by technology and the power of social media. Social media has made an extremely large world seem like a small community where everything and everyone is connected. It is the best place to meet people and advertise. Every other form of physical advertising is slowly becoming obsolete and irrelevant; this is how much the world has evolved.

Now having made this clear, you already know that the next point would be on the most effective way to advertise and tell your story on social media in order to reach a large number of people or potential clients for business owners.


Twitter is one of the most popular social media sites today with millions of subscribers worldwide it carries a portfolio that accommodates people from all works of life and social status. It offers a limited 140 characters to briefly throw in comments, jingles, adverts images and videos as well, you can simply log on to twitter and create a campaign, then tweet your activities and actions to keep people aware of what you are working on.

The beauty of twitter is that you can tweet up a trend and when people become aware of the message you are trying to push out there they would in turn retweet your messages, this makes your tweets trend.

You can create a twitter moment to show more imagery. Twitter moment is a way to create short video clips on what you want to advertise. This is definitely catchier than just pictures and words. Twitter has a lot of strategic marketing sequences such as the use of Hash tags, and GIFs.


A very creative way to make relevant impression is the use of Geofilters on Snapchat. It narrows down to your specific audience and allows them get a peek at what you are trying to get across. Lots of major companies use customized Geo filters to generate millions of views in very little as a few hours. 


If you are unfamiliar with Facebook then you are deeper under the rock than anybody could possibly be. Facebook is only the best social media in the whole wide world! With millions of subscribers worldwide you don’t need a website when you have a good Facebook campaign running. The click-through rates on Facebook posts daily are enormous and most people advertise their sites of Facebook in the bid to redirect people to their personal or company website, but here’s  a tip, if people only see a link on your Facebook post, it doesn’t drive enough curiosity for them to want to invest time exploring whatever might be on the other side, but if you draft out a nice short of long content with images and then attach a link where people can get more information then you have done the job. You are sure to get reasonable number of clicks.

Other Facebook strategies that can also be employed are;

Facebook photo album – a photo album tells all kinds of stories and can be used to advertise just about anything. It is said that a single image says a thousand words; this shows the effectiveness of a good visual marketing.  When you share photos on Facebook you would notice that in no time you begin to get likes and comments, the likes and comments you get are from people who feel the need to give an input but this is not even close to half of the number of people who have seen and gone through the content posted on Facebook.

Photos are great but the only thing that surpasses the effects of a well edited photo is a video. Yes, you can upload videos which can be as long as 120 minutes. Videos are very engaging and go a long way in painting the right picture in the minds of your audience.

We cannot fully express the importance of video advertising without talking about live streaming! You can also create videos on Facebook live, although this requires some preparation and scripting but it’s definitely a great way to advertise as this gets you instant attention.

Other great social media where you advertise with videos are YouTube and instagram. YouTube is the leading video marketing website online. You can find any video by simple typing the keyword, this means that you can make your videos easy to find by millions of people by adding a strong keyword.

Another non-social media means of advertising is the use of Infographs.