Emails are essential tools and a company culture that should be imbibed by every business. It is a most effective way to stay in touch with clients, stakeholders and the general public. The purpose of emails for every business is to inform and this comes in all dimensions.
Staying in touch and check-ins are also part of email purposes, including reminders and interventions. Clients feel highly prioritized and secure when they open their Email and there is a mail from a company they had subscribed to, this shows a lot of professionalism. Here are a few necessary email types every business with a website should send.
Subscribers welcome email
Have you ever signed up for a service on the web and you get an email alert on your device, thanking you for your subscription and letting you know they would get back to you soonest. That is known as a welcome mail. Every business should have that for three basic reasons
- It assures the client that their subscriptions were successful
- It assures the client of a follow-up or a quick answer to any question they may have at that Point
- It gives the impression of a highly organized system.
Sales deal or offer email
Everyone loves freebies or at least cheap stuff. The best way to get clients is to develop a nicely worded offer plan to advertise goods that are on sale at a giveaway price. People want to be the first to know when there are advantageous deals lying around the corner. This type of email is short and straight to the point with pictures to further complement the promotional packages.
An appreciation email
A gesture of appreciation such as a thank-you-mail goes a long way. This appeals to customers and makes them feel appreciated for their patronage. This sort of mail should most likely be addressed directly to the client, bearing their name and not just a generic one.
We’ve got stock! Email
This largely applies to ecommerce sites as sometimes you would like to purchase a certain product and you realize that it’s been sold out, the dismay! Then you wait for a period of time and voila! You get an email from the website telling you that your order is now in stock and asking if you would like to go ahead with the purchase. Such efficiency! That’s a great way to keep a customer as they would feel highly prioritized and probably spread the word on the quality of service rendered.
The type of email that informs customers, stakeholders, and the public on activities and events in order to create actionable awareness is known as a newsletter. It is straight to the point and addresses the most recent occurrences in the business and states how the audience can participate or contribute.
Have you ever gotten an email from a company informing you of their anniversary or perhaps a celebration of your own anniversary with the company as a loyal partner? In some cases you might get an email congratulating you on your birthday. This is very strategic and a great way to appreciate your clients by letting them know you think of them and making the company a part of the clients personal life. This is a professional way to lockdown a company-client relationship. It is widely practiced by financial institutions and other big companies.
The purpose of this email is to inform customers on the value of products by including the testimonies and reviews of clients who have given great feedbacks after using the product. This is a form of vetting which is great for business. Testimonies are usually difficult to obtain from clients even when they have had very positive experiences with the company’s products or services so this might need a bit of persistence on the company’s part. Testimonies are concise, with specific advantages and timeline or location depending on what services the company offers.
Emails serve various purposes which makes them a most valuable tool. The need to keep clients aware of developments and company programs are a great way to further market your company and to create a lasting impression that makes your company stand out.