Business has always been executed through various means. It could be by providing goods or rendering services.
Over the years there has been a complete evolution in methodology by which various business activities are carried out. In starting up a business, the aim is to generate income for the business owner and to satisfy the customers. With the advancement of technology, digital concepts have brought about efficient means in which a business is carried out. Innovations in technology have brought about the use of emails, mobile marketing etc, to improve the business brand, reach a wider number of audience and overall output.
A brand is used to link or identify a particular business. It is the uniqueness a particular business exhibits. These could be in the way the business is carried out, the company culture, the appearance of the employees, the quality of service to clients or the superiority of goods that is being provided.
Technology can be used to improve a business brand in the following ways
The use of electronic mails has been used as a medium between the business owners and the customers. Each business has a unique way in which it communicates with their customers thereby delivering efficient service. The advent of electronic mails have brought an easy way to engage clients in a back and forth conversation. Emails remains the most efficient way to reach your customers till date, this is because it allows you reach a large number of people all at once at very little cost and with no concerns about distance. Newsletters can also be attributed to emails as they are very effective in business marketing.
Technology has also provided a means through which a particular business can be advertised. This is also referred to as marketing. The aim of advertising is to ensure that information can reach both far and near customers. It also gives an insight on the type of business, the quality of goods and services provided and how it can be of beneficial use to the customers.
Social media platforms are a most useful platform where people express themselves, socialize and advertise. You can reach a wide audience with similar interests. You can hold campaigns on social media platforms such as twitter, facebook, Instagram, Pinterest, and Google+ this creates awareness and gives you more visibility.
Because of social media, various brands have been made popular worldwide. Some people prefer to advertise on one popular social media that they are most familiar with; this is good when you are understaffed and trying to keep up with the content and response of potential clients including analytics on traffic but the best way to ensure maximum results for your brand is to spread your business across ALL social media. This would give you a wider reach and make your brand popular in no time.
The search engine
This is probably one of the best and most intricate technologies of the century. The mechanism of the search engine is yet to be completely understood. It is highly dynamic and functions by algorithms. There are several ways a search engine can be used to your favor; first you would need to understand how it works.
Let’s say you are trying to find any company that offers great deals on products such as phone accessories, you type in a keyword that explains what you are looking for, the searching engine uses these keywords to conduct a broad search on what outcomes fall under these categories and then rank them accordingly. Knowing the way search engines rank sites is another great way to use technology to your advantage.
A proper knowledge and application of content and SEO would ensure that your business brand is ranked high on searches related to your business niche. Popular search engines include yahoo, Bing, and Google.
Public relations on online businesses
A lot of people are not aware of the importance of a good PR system online. Every brand needs a management team that stands as ambassadors and public relations person especially for online businesses which usually require frequent updates with content, pictures, videos, and graphics on every platform. The aim is to take advantage of the social media in securing business partners and clients through continuous pitching and advocacy. This is done through newsletters, blogs, websites, and ecommerce.
Use of mobile devices
The world has become a fast paced environment where anyone can get anything on the go. Mobile devices have increased access to just about anything from any location and businesses in turn have adjusted heavy websites to simpler ones that can be supported by mobile devices. This has increased accessibility and allows potential customers access sites on the mobile devices from anywhere at any time. This is a major step in branding. Some businesses go as far as creating a mobile app store for their businesses which allows users operate easily and makes purchase seamless.
Technology has laid the foundation for today’s businesses creating a flexible environment where anything is possible. Modern technology aims to change the way businesses engage their customers by;
- Showing customers a whole new experience that feeds on their interest patterns to produce a beneficial outcome for both business and customers.
- Simplify processes that are usually complex. Technology has brought about an easier way to achieve development. Branding has become quite easy with various modern tools that assist in creating just about any form of customization you require with a few clicks, these ranges from business websites to logos.
- A brand is only as good as its feedbacks. The best way to improve is to collect as much positive customer reviews as possible. When customers give good reviews it’s a plus for the brand and technology creates a platform for these reviews such as forums and comment columns.
- Resolving customer’s problems. Some customers prefer to resolve their issues directly with the company, especially through a chat, email or company phone-line.