It is very important that all businesses have an online presence; this ensures visibility and opens doors to business growth. Advertising on one or two social media platform is great but it’s usually more effective to advertise on all social media for maximum result. To advertise your business on all social media sites there are a few things to take into consideration such as;
-
Content
this is the quality and quantity of content you choose to advertise on these social media channels and what form do they take; are they words, pictures, videos, GIFs, infographs and the likes. How long is your content and how does it appeal to the emotions of audience? What is the take away from every post? Is it a call for action or structured to report an incident, an event or simply to educate. There are various strategies and techniques to employ when creating content for social media as it is meant to carry a message.
-
Time
how much time should be invested daily on creating new posts. This helps you plan your schedules better.
-
Frequency
how often are you meant to put up new posts in order to keep audience engaged? This is usually an issue because most times people do not have the time to post content as frequent as they would want to. We will get to that problem later.
-
Optimization
when creating content for your social media platform, you need to be able to define what the event is and how this is relevant in a very concise manner otherwise you would lose your audience. This requires optimization, the use of certain keywords and phrases that tell the story in a most effective way.
The purpose of advertising in to get the word out and let a large audience know about the services you offer or to advocate for a certain cause. There are numerous reasons for advertising and this can all be done on any social media platform. The most efficient ways to advertise your business are;
Advertising businesses have never been easier. Instagram is an internet based App that is popularly used for photo sharing. It is compatible on mobile and desktop devices and is available in 33 languages.
Instagram allows you upload videos and photos, apply filters to images and geotags to inform the audience on your location, link your Instagram account to other social media account in order to be able to share content across them all, explore recommended trends and so much more.
Instagram is most popularly used by people who wish to advertise fashion, lifestyle, luxury brands, food and the likes. Since post frequency for Instagram is once a day it is advised to pick a strategic time to create this post, most likely weekends, and nights when corporate or business activities are less.
Followgram is a useful tool which can be linked with your Instagram account to track the statistics of comments, posts and activities on your posts.
Twitter’s 140 character limit has never deterred its credibility or popularity as a leading service in news and social networking. Each posts are called “tweets” and is signatory to its bird-form logo. Twitter is multi-lingual with millions of users worldwide. Over the years twitter has proved to be the largest source and bearer for breaking new. Whatever the story is whatever the event is, from any part of the world, twitter is usually the first to catch it, this makes twitter a formidable force in advertising.
Twitter is used by both individuals and large organizations. It allows you post content multiple times a day in order to catch specific audience at various times of the day. Posting multiple times a day might be a little stressful so there is a tool to make this process seamless. “Buffer” is a social media management tool that allows you to stock or schedule your posts all day round and this manager simply updates posts at the allotted period.
This platform is no stranger on advertising and marketing. I am very certain the most aged amongst us are all on Facebook and at least understand the concept of “likes”.
Facebook stands out as the most popular above them all with an eye gouging two billion followers at least. This is a very good number of the world population. From videos, GIFs, Graphics, images, and all forms of content, Facebook has got you covered. You can create campaigns on a page to market your business and you can amass great number of followership by subscribing for the campaign services. With Facebook everything is possible. It has no limitations and allows you to accept and send requests to just about anybody. You can also monitor how much traffic your advertised posts are reeling in by using tools such as “Bitly”.
Now let’s get down to business proper. There is no website that advertises business and employment quite like linked in. yes it is a social network but this isn’t your typical fun and games social media, this is serious stuff. LinkedIn provides a platform for job seekers, recruitment agencies and entrepreneurs to sell their business and provide updates on the most recent developments concerning their company.
With over 467 million accounts, LinkedIn stands as one of the most significant and highly interactive business sites on the web. As the name entails, LinkedIn links people with businesses and provides a medium for people to get first hand information on the profile, credibility and functionality of individuals and organizations. It is a most useful social media platform for job seekers. People can go online to view your profile and paid users can in turn see who has viewed their profile.
Advertising on social media is the best way to get your business noticed. There are no particular downsides to it, just the techniques. There are numerous tools that can assist you in handling all your social media platforms at the same time. This is usually necessary for large scale advertising.
